Growth
The Forge against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Forge's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Forge locations across 15 US states.
Customer overlap
Who shops at The Forge
Tracked chains The Forge customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Topsy Turvey's Island Grill
100
I
Island Hardware & Market
75
I
Island General Store
57
R
Reel Bar
57
M
Miller Boat Line
53
T
The Goat Soup & Whiskey
51
O
Olde MKE Pub
41
P
Perfect Rack Billiards
33
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