Growth
The Den against its category
The biggest tracked US wineries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Den's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
Q
Quilceda Creek
|
- |
| 2 | G Gervasi Vineyard | +3.6% |
| 3 | T The Den | -3.9% |
| 4 | H Huber's Orchard and Winery | -3.8% |
| 5 | B Beverage Superstore II | +2.2% |
| 6 |
N
Narcisi Winery
|
-10.0% |
| 7 | C Castello di Amorosa | +2.6% |
| 8 |
S
Stone Tower Winery
|
+12.8% |
| 9 | V Vinland Reserve Winery | -5.1% |
| 10 | T Tennessee Homemade Wines | -0.2% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked The Den locations across 11 US states.
Customer overlap
Who shops at The Den
Tracked chains The Den customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Johnny's Campus Deli
100
M
Munchie Mart
83
C
Corner Grill & Drinkery
68
Corner Grill & Drinkery
68
M
Moonshine Flats
64
Moonshine Flats
64
L
Lil Rudy's Church Street
64
S
Skipper's Pub & Top Deck
62
O
OxVegas Chicken
59
F
Fridge and Pantry
53
Fridge and Pantry
53
T
Texan Tea
50
T
The Woods
37
The Woods
37
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