Growth
The Chicken Shack against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Chicken Shack's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 |
R
Roosters
|
+0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 89 | T The Chicken Shack | -3.4% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Chicken Shack locations across 7 US states.
Customer overlap
Who shops at The Chicken Shack
Tracked chains The Chicken Shack customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
South Alabama RAs
100
L
Lawrence Hardware
58
L
Luverne Hardware
57
C
Crenshaw Drugs
57
M
Monarcas Mexican Restaurant
56
Monarcas Mexican Restaurant
56
N
NAS Lemoore Commissary
54
NAS Lemoore Commissary
54
P
Preston's Steak and Grill
52
F
Food Champs Luverne
49
P
Pioneer Electric Cooperative
47
Pioneer Electric Cooperative
47
Y
Yokut Gas
47
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