Growth
Taylor against its category
The biggest tracked US sporting goods store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taylor's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
|
-2.1% |
| 2 |
A
|
+4.5% |
| 3 |
B
|
+7.4% |
| 4 |
S
|
+10.4% |
| 5 |
S
|
-3.7% |
| 6 |
D
|
+2.3% |
| 7 |
C
|
-8.9% |
| 8 |
P
|
-0.9% |
| 9 |
G
|
-11.6% |
| 10 |
P
|
+1.0% |
| 160 | T Taylor | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Taylor locations across 14 US states.
Tracked stores by state
- Ohio 4
- Georgia 2
- Texas 2
- Alabama 1
- Arizona 1
- Connecticut 1
- Indiana 1
- Michigan 1
- North Carolina 1
- Oregon 1
- Tennessee 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Taylor
Tracked chains Taylor customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends