Growth
Tastea against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tastea's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
| 31 |
T
Tastea
|
+15.5% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Tastea locations across 3 US states.
Tracked stores by state
- California 11
- Arizona 2
- Illinois 1
Customer overlap
Who shops at Tastea
Tracked chains Tastea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Omni Nails and Spa
100
V
Vinh Hung Supermarket
90
P
Pho Cow Cali Express
90
L
Lucky Seafood Market
87
T
Temecula Precision
78
M
Mira Mesa Inn
78
C
Crossfit 858
67
P
Pechanga Resort Casino
66
Pechanga Resort Casino
66
T
Trining's Bakery & Cafe
65
M
MCAS Miramar Commissary
65
MCAS Miramar Commissary
65
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