Growth
Taqueria La Herradura against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria La Herradura's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Taqueria La Herradura locations across 8 US states.
Customer overlap
Who shops at Taqueria La Herradura
Tracked chains Taqueria La Herradura customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Junior's Supermarket
75
A
Aguilar's Meat Market
70
Aguilar's Meat Market
70
J
Juniors Supermarket
67
E
El Tigre
48
R
Ruben's Meat Market
41
E
Eddie's Tacos
35
H
H-E-B Pharmacy
34
H-E-B Pharmacy
34
A
Aziz Quick Stop
33
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