Growth
Talk of the Town against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Talk of the Town's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
+0.2% |
| 2 |
L
|
-2.4% |
| 3 |
B
|
+2.0% |
| 4 |
I
|
+5.0% |
| 5 |
P
|
-10.9% |
| 6 |
D
|
- |
| 7 |
G
|
+9.2% |
| 8 |
G
|
-1.1% |
| 9 |
R
|
+8.3% |
| 10 |
D
|
-13.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Talk of the Town locations across 10 US states.
Tracked stores by state
- New York 3
- Pennsylvania 3
- Massachusetts 2
- Ohio 2
- Colorado 1
- Illinois 1
- Kansas 1
- North Carolina 1
- Nevada 1
- Wisconsin 1
Customer overlap
Who shops at Talk of the Town
Tracked chains Talk of the Town customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends