Growth
Synergy against its category
The biggest tracked US shoe stores & footwear brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Synergy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
DSW Designer Shoe Warehouse
|
-6.6% |
| 2 |
J
Journeys
|
+7.2% |
| 3 |
F
Famous Footwear
|
-0.8% |
| 4 |
S
Shoe Carnival
|
-2.5% |
| 5 |
V
Vans
|
+12.6% |
| 6 |
R
Rack Room Shoes
|
-5.2% |
| 7 |
C
Crocs
|
-4.0% |
| 8 | S Shoe Dept. Encore | -2.0% |
| 9 |
W
WSS
|
-7.9% |
| 10 |
S
Shoe Show
|
+0.6% |
| 83 | S Synergy | +15.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Synergy locations across 10 US states.
Tracked stores by state
- Florida 3
- New Hampshire 2
- New York 2
- Arizona 1
- California 1
- Massachusetts 1
- Maine 1
- North Carolina 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Synergy
Tracked chains Synergy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Charleston Pour House
100
R
River Valley Co-op
53
G
Garage 75
46
P
Prato
24
C
Crosby's Fish & Shrimp
22
T
The Harlow
17
T
The Low Down
16
G
Gene's Haufbrau
15
S
Smoke 'N Brew
15
F
Fam's Brewing Co.
15
Fam's Brewing Co.
15
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