Growth
Southwest Airlines against its category
The biggest tracked US airlines by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southwest Airlines's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Delta Air Lines
|
- |
| 2 |
A
American Airlines
|
-18.3% |
| 3 |
H
Hawaiian Airlines
|
-65.7% |
| 4 |
F
Frontier Airlines
|
- |
| 5 |
A
Alaska Airlines
|
- |
| 6 |
E
EVA Air
|
-3.1% |
| 7 |
S
Southwest Airlines
|
- |
| 8 |
B
Breeze Airways Hq
|
- |
| 9 |
U
United Airlines
|
- |
| 10 |
L
LATAM Airlines
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked Southwest Airlines locations across 26 US states.
Tracked stores by state
- Texas 12
- California 4
- Florida 3
- Illinois 3
- Michigan 3
- New York 3
- Arizona 2
- North Carolina 2
- Nevada 2
- Virginia 2
- Alabama 1
- Arkansas 1
- Colorado 1
- Georgia 1
- Kentucky 1
- Maryland 1
- Maine 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Southwest Airlines
Tracked chains Southwest Airlines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Honolulu Board of Water Supply
100
Honolulu Board of Water Supply
100
H
Hawaii's Finest Clothing
56
C
County Of Maui
44
H
Hawaiian Telcom
43
Hawaiian Telcom
43
C
City Mill
35
City Mill
35
N
Nanakuli Super
32
H
Hawaii State Department of Health
29
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