Growth
Smoke on the Water against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Smoke on the Water's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Smoke on the Water locations across 12 US states.
Tracked stores by state
- Michigan 2
- Ohio 2
- California 1
- Florida 1
- Indiana 1
- Maryland 1
- North Carolina 1
- Oregon 1
- South Carolina 1
- Texas 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Smoke on the Water
Tracked chains Smoke on the Water customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Club Golf Indoor
100
G
Girls With Dough
86
O
Okauchee Wine & Liquors
52
S
Sentry Foods
50
Sentry Foods
50
T
The Etcetera Bar and Grill
50
B
Beer Snobs Ale and Eats
49
R
Ron's Cozy Corner
49
L
Lucky Chucky's Beach Bar & Grill
47
V
Vino Etcetera
46
More trends