Growth
San Marcos against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks San Marcos's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked San Marcos locations across 7 US states.
Tracked stores by state
- Alabama 4
- Ohio 2
- California 1
- Indiana 1
- Mississippi 1
- Oklahoma 1
- Texas 1
Customer overlap
Who shops at San Marcos
Tracked chains San Marcos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Central Alabama Electric Cooperative
100
Central Alabama Electric Cooperative
100
R
Russell Do It Centers
53
C
City of Millbrook
44
M
Mexico Tipico Mexican Restaurant
43
L
Long-Lewis
43
O
Oswalt's
42
C
Chappy's Deli
41
Chappy's Deli
41
A
Alabama District UPCI Campgrounds
39
S
Sol Restaurante Mexicano & Taqueria
38
S
Smokehouse Pit BBQ
38
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