Growth
Royaltea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royaltea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 144 | R Royaltea | -17.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Royaltea locations across 8 US states.
Tracked stores by state
- Florida 3
- California 2
- Maryland 2
- Colorado 1
- Georgia 1
- North Carolina 1
- Nevada 1
- Oregon 1
Customer overlap
Who shops at Royaltea
Tracked chains Royaltea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Peterson Commissary
100
H
Hong Phat Food Center
93
H
Hong Phat Supercenter
77
A
Asian Pacific Market
70
S
Springs Liquors
52
F
Free Range Cafe
43
S
Sonora's Prime Carniceria & Taco Shop
41
S
SF Supermarket
37
SF Supermarket
37
M
Morton's Gourmet Market
28
F
Fubonn Supermarket
28
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