Growth
Peri Peri Original against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Peri Peri Original's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 160 | P Peri Peri Original | -34.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Peri Peri Original locations across 2 US states.
Customer overlap
Who shops at Peri Peri Original
Tracked chains Peri Peri Original customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Roland's of Chesapeake Station
100
S
Sneade's Hardware
80
N
Neall's Wine & Spirits
64
D
Dunkirk Animal Hospital
47
C
Cheema Wine & Spirits
41
H
Halal 4 All
39
D
Dunkirk Hardware & Home Center
37
N
Nick's of Calvert
37
Nick's of Calvert
37
S
Spa One Nails
36
C
Colesville Beer & Wine
36
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