Growth
Oscar's Taco Shop against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Oscar's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Oscar's Taco Shop locations across 3 US states.
Customer overlap
Who shops at Oscar's Taco Shop
Tracked chains Oscar's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Middle Tennessee Electric
100
Middle Tennessee Electric
100
L
Liquor Planet
85
T
Toot's
61
P
Providence Wine & Spirits
57
C
Coal Town Pizza
57
K
Koji Express Japanese Grill
54
A
Ascension Saint Thomas Rutherford Hospital
50
Ascension Saint Thomas Rutherford Hospital
50
J
Jonathan's Grille
49
L
los paisanos market 2
47
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