Growth
Original Italian Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Original Italian Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.4% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.9% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-2.9% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Original Italian Pizza locations across 3 US states.
Tracked stores by state
- Pennsylvania 15
- New York 4
- Virginia 1
Customer overlap
Who shops at Original Italian Pizza
Tracked chains Original Italian Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Taco Wagon
100
E
Everett Foodliner
93
W
Wengerds
72
D
Dog Gone Good Fuel
70
W
Wolf Run Veterinary Clinic
65
C
Cole's Hardware
60
E
Everett Railroad
58
S
Saxton Market
56
U
Unity Food Mart
55
Unity Food Mart
55
M
Martin General Store - Saxton
52
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