Growth
Orange Julius against its category
The biggest tracked US smoothies, juice & acai chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orange Julius's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tropical Smoothie Cafe
|
+2.1% |
| 2 |
S
Smoothie King
|
-2.1% |
| 3 |
J
Jamba
|
-2.9% |
| 4 |
P
Playa Bowls
|
-2.8% |
| 5 |
N
Nekter Juice Bar
|
-15.3% |
| 6 |
E
Everbowl
|
+3.9% |
| 7 |
P
Planet Smoothie
|
-16.3% |
| 8 |
R
Robeks Fresh Juices & Smoothies
|
-6.5% |
| 9 |
J
Juice It Up!
|
+8.0% |
| 10 |
E
Emerald City Smoothie
|
+12.9% |
| 30 |
O
Orange Julius
|
+17.0% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Orange Julius locations across 13 US states.
Tracked stores by state
- Colorado 4
- California 2
- Georgia 2
- New York 2
- Oregon 2
- Hawaii 1
- Iowa 1
- Michigan 1
- North Dakota 1
- New Mexico 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Orange Julius
Tracked chains Orange Julius customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
H
Hickam AFB Commissary
75
Hickam AFB Commissary
75
P
Pearl Harbor Commissary
69
Pearl Harbor Commissary
69
S
Schofield Barracks Commissary
39
N
NEX Mini Mart - Ford Island
35
S
Schofield Barracks
27
S
Schofield Barracks Main Exchange
26
F
Ford Island
24
F
Fire Rock Navajo Casino
23
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