Growth
Norm's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Norm's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 30 | N Norm's | +1.0% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Norm's locations across 1 US state.
Tracked stores by state
- California 17
Customer overlap
Who shops at Norm's
Tracked chains Norm's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jack's Whittier Restaurant
100
D
Douglas Drive-In Restaurant
70
L
Lascari's Italian Cucina
67
V
Veracruz Family Restaurant
66
M
Mr. Giant
63
R
Rick's Drive In & Out
59
T
Tacos Baja
57
C
Casa Jimenez Restaurant
56
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