Growth
New Star against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks New Star's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 76 | N New Star | +2.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked New Star locations across 9 US states.
Tracked stores by state
- New York 3
- Iowa 2
- Pennsylvania 2
- California 1
- Connecticut 1
- Idaho 1
- Illinois 1
- North Carolina 1
- Oklahoma 1
Customer overlap
Who shops at New Star
Tracked chains New Star customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bob's Kwik Services
100
R
Ron's Tire Factory
75
W
White Lightning Liquor
72
I
Idaho Drug
70
S
South Fork Animal Clinic
64
M
Mountain River Veterinary Hospital
63
P
Pasquotank County ABC Board
57
P
Pro Lube
55
R
Rigby High School
55
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