Growth
Mr. Submarine against its category
The biggest tracked US sandwich shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mr. Submarine's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-9.8% |
| 2 |
J
Jersey Mike's Subs
|
+11.4% |
| 3 |
J
Jimmy John's
|
+0.6% |
| 4 |
F
Firehouse Subs
|
+4.2% |
| 5 |
M
McAlister's Deli
|
+3.1% |
| 6 |
C
Charleys Cheesesteaks
|
+8.7% |
| 7 |
P
Potbelly Sandwich Shop
|
+7.3% |
| 8 |
P
Penn Station East Coast Subs
|
-4.7% |
| 9 |
P
Primanti Bros.
|
-10.0% |
| 10 |
J
Jungle Jim's International Market
|
- |
| 35 |
M
Mr. Submarine
|
-2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Mr. Submarine locations across 2 US states.
Customer overlap
Who shops at Mr. Submarine
Tracked chains Mr. Submarine customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Clair Beauty Mart
74
Clair Beauty Mart
74
T
Tischler Finer Foods
62
C
Cross Paths
61
J
Joliet Water Billing
55
T
Tony's Breakfast Cafe
53
L
Leo's Liquors
52
B
Brookfield Cab
49
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