Growth
Morton's The Steakhouse against its category
The biggest tracked US fine dining & steakhouses by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morton's The Steakhouse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ruth's Chris Steak House
|
-4.7% |
| 2 |
F
Fogo de Chão Brasil
|
- |
| 3 |
T
The Capital Grille
|
-3.9% |
| 4 |
T
Texas de Brazil
|
-12.7% |
| 5 | F Fleming's Prime Steakhouse & Wine Bar | -7.5% |
| 6 | E Eddie V's Prime Seafood | -1.2% |
| 7 | P Perry's Steakhouse & Grille | -7.0% |
| 8 |
O
Ocean Prime
|
- |
| 9 |
S
STK Steakhouse
|
-10.9% |
| 10 |
T
The Chop House
|
-5.9% |
| 29 | M Morton's The Steakhouse | -27.4% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Morton's The Steakhouse locations across 19 US states and DC.
Tracked stores by state
- Florida 5
- California 4
- Texas 4
- District of Columbia 2
- Illinois 2
- Maryland 2
- New York 2
- Virginia 2
- Arizona 1
- Georgia 1
- Hawaii 1
- Kentucky 1
- Massachusetts 1
- Michigan 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Morton's The Steakhouse
Tracked chains Morton's The Steakhouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
TG Cigar
100
H
Hyatt Regency Jacksonville Riverfront
88
E
Elevation Lounge
51
G
Gemma Fish + Oyster
43
R
Rio Restaurant and Lounge
39
R
Rowe's IGA Supermarket
32
Rowe's IGA Supermarket
32
I
III Forks
29
More trends