Growth
Morningstar Storage against its category
The biggest tracked US self storage facility chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Morningstar Storage's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Extra Space Storage
|
-2.7% |
| 2 |
C
CubeSmart Self Storage
|
-11.6% |
| 3 |
P
Public Storage
|
- |
| 4 |
I
iStorage
|
-23.7% |
| 5 |
S
StorageMart
|
-6.1% |
| 6 |
S
Storage Rentals of America
|
+2.2% |
| 7 |
S
SmartStop Self Storage
|
- |
| 8 |
S
Store Space Self Storage
|
- |
| 9 |
C
Compass Self Storage
|
- |
| 10 |
S
Self Storage Plus
|
+2.4% |
| 23 |
M
Morningstar Storage
|
-35.4% |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Morningstar Storage locations across 11 US states.
Customer overlap
Who shops at Morningstar Storage
Tracked chains Morningstar Storage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Atrium Health
31
Atrium Health
31
M
Mecklenburg County ABC Store
29
Mecklenburg County ABC Store
29
More trends