Growth
Monterey's Little Mexico against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Monterey's Little Mexico's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Monterey's Little Mexico locations across 3 US states.
Customer overlap
Who shops at Monterey's Little Mexico
Tracked chains Monterey's Little Mexico customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Wallace Building Center
100
A
Aapple Nails & Spa
54
T
The Stockroom
44
T
Thriftown Grocery
43
B
Buchanan Liquor
42
T
The Mercantile Bremen
36
J
Jones Barbeque
34
Jones Barbeque
34
B
Butter Dudder Premium Ice Cream
33
G
Gordon Street Tavern
33
B
Big Axe Bar and Grill
29
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