Growth
Möge Tee against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Möge Tee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 131 |
M
Möge Tee
|
-3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Möge Tee locations across 7 US states and DC.
Tracked stores by state
- Virginia 3
- Florida 2
- New York 2
- District of Columbia 1
- Illinois 1
- Maryland 1
- North Carolina 1
- Texas 1
Customer overlap
Who shops at Möge Tee
Tracked chains Möge Tee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
7
7 Day Junior
100
U
UVA Health UVA Bookstore Pharmacy
72
UVA Health UVA Bookstore Pharmacy
72
A
Asado
71
S
Silk Thai Restaurant
62
T
Trinity Irish Pub
55
C
Coupe's
45
E
Ellie's Country Club
45
U
University of Virginia
43
University of Virginia
43
S
Susuru
42
Susuru
42
C
Corner Juice
35
Corner Juice
35
More trends