Growth
Mimi Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mimi Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Regal Nails
|
-5.6% |
| 2 | P Pro Nails | -5.3% |
| 3 | H Happy Nails | -2.3% |
| 4 | V VIP Nails | -3.3% |
| 5 | L Lovely Nails | -3.4% |
| 6 |
S
Star Nails
|
-1.5% |
| 7 |
A
Anthony Vince' Nail Spa
|
-8.8% |
| 8 | L Luxury Nails | -0.9% |
| 9 | L Lee Nails | -5.6% |
| 10 | T Top Nails | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Mimi Nails locations across 15 US states.
Tracked stores by state
- Florida 3
- Maryland 3
- California 2
- Missouri 2
- New Jersey 2
- Arizona 1
- Hawaii 1
- Illinois 1
- Indiana 1
- North Carolina 1
- Oklahoma 1
- Oregon 1
- Pennsylvania 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Mimi Nails
Tracked chains Mimi Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Flower Hill Liberty Auto Center
100
H
Hornets Nest Grille
100
H
Hyatt Building Supply
65
P
Pearl Harbor
52
C
Cedar Grove Store
47
S
Subi Trading Inc
44
R
Roy's Fried Chicken
41
H
Hickam AFB Commissary
39
Hickam AFB Commissary
39
B
Briggs Chaney Deli
33
N
NEX Mini Mart - Ford Island
28
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