Growth
Mad Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mad Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 55 |
M
Mad Chicken
|
-16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Mad Chicken locations across 9 US states.
Customer overlap
Who shops at Mad Chicken
Tracked chains Mad Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Monterrey Market
100
E
El Rey Food Mart
63
A
AA Mart
45
P
Potawatomi Hotel
44
Potawatomi Hotel
44
S
Supermercado La Hacienda
40
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