Growth
Hook Fish & Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hook Fish & Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 39 | H Hook Fish & Chicken | -2.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Hook Fish & Chicken locations across 8 US states.
Customer overlap
Who shops at Hook Fish & Chicken
Tracked chains Hook Fish & Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cincy Liquors
100
T
Tom's Drive Thru
85
G
Genesis Homes
83
T
The Pike 2
76
A
Airy Pony Keg
73
R
Richie's Chicken
72
R
Red's Deli
70
T
The Hair Palace
68
D
Define Eyebrows
67
M
Mike's fish & chicken
54
More trends