Chain · United States · data through September 2026

H Hometown Liquor

Iceflower tracks 12 Hometown Liquor stores across 10 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
12
States
10
Category
Liquor Store

Growth

Hometown Liquor against its category

The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hometown Liquor's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 F Fine Wine & Good Spirits logo Fine Wine & Good Spirits -1.4%
2 V Virginia ABC logo Virginia ABC +0.1%
3 S Spec's Wines, Spirits & Finer Foods logo Spec's Wines, Spirits & Finer Foods +7.0%
4 A ABC Fine Wine & Spirits logo ABC Fine Wine & Spirits +3.3%
5 I Idaho State Liquor Store +2.1%
6 B Binny's Beverage Depot logo Binny's Beverage Depot -1.1%
7 S State Liquor Store +3.5%
8 B BevMo! logo BevMo! -5.8%
9 T Tops Market +4.1%
10 B Big Red Liquors +3.8%

Share of tracked category spend, indexed

100 130.0 2024 Q4 2026 Q3

Store footprint

Store map

12 tracked Hometown Liquor locations across 10 US states.

Customer overlap

Who shops at Hometown Liquor

Tracked chains Hometown Liquor customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C CMR Quick Stop 100
T The Market at Manchester 71
R Royal Tobacco & Food 64
C Colson's Market 41
W Wildcat food and fuel #2 35
M Mi Costa Mexican Restaurant 35
R Ray D Bowling and Son 33
M Mike's Discount Tobacco 32
J Jackson Energy Cooperative logo Jackson Energy Cooperative 31
R Rawlings & Goins 27

More trends

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