Growth
Homeland against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homeland's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Homeland locations across 3 US states.
Tracked stores by state
- Oklahoma 30
- California 1
- Texas 1
Customer overlap
Who shops at Homeland
Tracked chains Homeland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Crest Foods
100
Crest Foods
100
H
Hop and Sack
49
Hop and Sack
49
W
Williams Foods
42
A
Apache Casino and Hotel
37
H
Hop & Sack
36
C
Chiefs Smokin Ice House
36
W
Williams Drive In
34
W
West Cache Discount Liquor
34
H
Hop & Sack Stores
32
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