Growth
Heirloom against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heirloom's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Heirloom locations across 9 US states.
Tracked stores by state
- Virginia 2
- California 1
- Connecticut 1
- Delaware 1
- Kentucky 1
- Massachusetts 1
- North Carolina 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at Heirloom
Tracked chains Heirloom customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Annesso Pizzeria
100
Annesso Pizzeria
100
S
Saizon
75
T
The Meat Up
66
Y
Yosemite Ranch
63
Yosemite Ranch
63
K
Kuppa Joy Coffee House
61
Kuppa Joy Coffee House
61
A
Ampersand Ice Cream
58
1
13 Prime Steak
52
M
Mad Duck Craft Brewing Co
48
S
Shorebreak Pizza & Taphouse
46
Shorebreak Pizza & Taphouse
46
S
Shop-N-Go
44
More trends