Growth
Happy Daze against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Happy Daze's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Smoker Friendly
|
-1.3% |
| 2 |
W
Wild Bill's Tobacco
|
+9.3% |
| 3 |
T
Tobacco Connection
|
+3.2% |
| 4 | B Big Smoke | +10.2% |
| 5 |
T
Tobacco King and Vape
|
-16.0% |
| 6 | T Tobacco Hut | +10.4% |
| 7 | S Smoke Shop | +6.1% |
| 8 |
S
Smokers Choice
|
-0.3% |
| 9 | C Cox's Smokers Outlet | +16.4% |
| 10 | R River Rock Tobacco | +14.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Happy Daze locations across 9 US states.
Tracked stores by state
- Illinois 2
- Nevada 2
- Arkansas 1
- California 1
- Iowa 1
- Indiana 1
- Mississippi 1
- Ohio 1
- Wisconsin 1
Customer overlap
Who shops at Happy Daze
Tracked chains Happy Daze customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rockville Liquors
100
M
Madori's Liquor & Deli
70
B
Bootleggers liquors
55
A
AA Hookah Vape
47
B
Blue Smoke
37
H
HP Smoke Shop & Vapor
35
T
Taco Felix 2
31
L
Lenny's Food n Fuel
30
M
Matteson Wine and Spirits
28
R
Ricky Rockets Fuel Center
27
Ricky Rockets Fuel Center
27
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