Growth
El Rey Del Taco against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rey Del Taco's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked El Rey Del Taco locations across 10 US states.
Tracked stores by state
- Texas 4
- North Carolina 3
- Colorado 2
- Florida 2
- Illinois 2
- New York 2
- Georgia 1
- Indiana 1
- Missouri 1
- New Jersey 1
Customer overlap
Who shops at El Rey Del Taco
Tracked chains El Rey Del Taco customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
El Toro Supermarket
100
S
Sn Food Mart
99
I
Interfood 3 Hermanos
72
E
El Bodegon
65
T
Taqueria El Maguey
52
T
Tapatia Supermarket
49
E
El Mandado Supermarket
43
T
Toros Supermerkado
43
L
La Bonita Cary
42
L
La Coco's
42
La Coco's
42
More trends