Growth
Eastern Chinese against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Eastern Chinese's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Eastern Chinese locations across 9 US states.
Tracked stores by state
- North Carolina 4
- Connecticut 1
- Florida 1
- Kansas 1
- New York 1
- Pennsylvania 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Eastern Chinese
Tracked chains Eastern Chinese customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
E
East Mart
100
E
Edming Oil Co.Inc.
69
E
Epco 3-Way Food Mart
59
C
Clinton ABC Store
51
L
Ladysmith Family Restaurant
45
T
Tarheel Hardware and Building Supplies
39
C
County Of Sampson
39
A
Am Station
37
H
Hugo's Express Carwash Clinton
35
A
Aim Discount
35
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