Growth
East Coast Wings + Grill against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks East Coast Wings + Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 21 |
E
East Coast Wings + Grill
|
+10.6% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked East Coast Wings + Grill locations across 6 US states.
Tracked stores by state
- North Carolina 21
- South Carolina 2
- Virginia 2
- Georgia 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at East Coast Wings + Grill
Tracked chains East Coast Wings + Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Triad Municipal ABC Board
88
M
Mi Pueblo Mexican Grill
85
S
Sixty Six Grill & Tap House
85
R
Rowan/Kannapolis ABC S
82
A
Atrium Health Wake Forest Baptist
74
Q
Quality Mart
73
B
Breakfastime
72
M
Mount Airy License Plate Agency
69
B
Blue Rock Pizza & Tap
68
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