Growth
Ding Tea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ding Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 13 |
D
Ding Tea
|
-19.6% |
Share of tracked category spend, indexed
Store footprint
Store map
77 tracked Ding Tea locations across 15 US states.
Tracked stores by state
- California 34
- Texas 10
- Florida 5
- Georgia 5
- Michigan 5
- Utah 4
- Washington 4
- Colorado 2
- South Carolina 2
- Arizona 1
- Illinois 1
- Louisiana 1
- Maryland 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at Ding Tea
Tracked chains Ding Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
M
MCAS Miramar Commissary
84
MCAS Miramar Commissary
84
L
Little Sakana
73
Little Sakana
73
F
Frazier Farms
68
Frazier Farms
68
S
Shabu Works
64
8
88 Ranch Marketplace
57
88 Ranch Marketplace
57
G
Golden Chopsticks Restaurant
54
More trends