Growth
Dig Inn against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dig Inn's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
| 35 |
D
Dig Inn
|
-23.6% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Dig Inn locations across 8 US states and DC.
Tracked stores by state
- New York 14
- Massachusetts 3
- Pennsylvania 3
- Connecticut 1
- District of Columbia 1
- Maryland 1
- New Jersey 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Dig Inn
Tracked chains Dig Inn customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
M
Morton Williams
45
Morton Williams
45
F
Fairway Market
34
Fairway Market
34
U
UPenn
28
UPenn
28
W
Westside Market NYC
25
Westside Market NYC
25
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