Growth
Bober Tea & Mochi Dough against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bober Tea & Mochi Dough's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 173 |
B
Bober Tea & Mochi Dough
|
-50.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Bober Tea & Mochi Dough locations across 4 US states.
Tracked stores by state
- California 7
- Washington 2
- Indiana 1
- Michigan 1
Customer overlap
Who shops at Bober Tea & Mochi Dough
Tracked chains Bober Tea & Mochi Dough customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
KP International Market
100
S
Sari-Sari Oriental Market
98
S
Sacramento Natural Foods Co-op
95
K
Kim Nhung Super Food
81
P
Papaya Fruit Market
81
S
SF Supermarket
77
SF Supermarket
77
R
Red Hawk Casino
72
G
Golden 1 Center
72
W
Westborn Market
64
Westborn Market
64
S
Sacramento Municipal Court
57
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