Growth
Big R against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big R's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tractor Supply Co.
|
+1.4% |
| 2 |
F
Fleet Farm
|
+3.3% |
| 3 |
D
D&B Supply
|
+0.1% |
| 4 |
B
Blain's Farm & Fleet
|
-5.8% |
| 5 |
R
Rural King
|
+7.4% |
| 6 |
C
C-A-L Ranch Stores
|
-18.5% |
| 7 |
R
Runnings
|
+3.0% |
| 8 |
M
Murdoch's Ranch & Home Supply
|
+8.1% |
| 9 |
B
BomgaarsSupply
|
+3.0% |
| 10 |
W
Wilco
|
-9.5% |
| 15 |
B
Big R
|
+16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Big R locations across 7 US states.
Customer overlap
Who shops at Big R
Tracked chains Big R customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Outback Liquors
100
F
Farmers Country Market
93
C
Coyote Market
85
C
Circle W Food Store
77
N
Northern Edge Casino
77
F
Falcon Liquor Outlet
76
B
Bartlett Hay Co
76
S
Slavens Hardware
75
C
Choice Building Supply
75
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