Growth
Aveda against its category
The biggest tracked US hair care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aveda's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Aveda
|
+1.5% |
| 2 | D Diamond Beauty & Barber Supply | -16.6% |
| 3 | S Seat Pleasant Wigs | - |
| 4 | I Image Too | -17.1% |
| 5 | B BUW Human Hair Factory Store-US | - |
| 6 | E EP Beauty Supply | -14.0% |
| 7 | S Super Discount Wigs | +3.9% |
| 8 | E Eve Beauty Source | - |
| 9 | A Angela's Beauty Supply | -5.2% |
| 10 | B BUW Human Hair Factory Store | -16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
47 tracked Aveda locations across 20 US states.
Tracked stores by state
- California 9
- Florida 7
- Texas 6
- Minnesota 3
- Arizona 2
- Kentucky 2
- Louisiana 2
- Massachusetts 2
- Ohio 2
- Pennsylvania 2
- Georgia 1
- Idaho 1
- Illinois 1
- Indiana 1
- Maryland 1
- Michigan 1
- New York 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Aveda
Tracked chains Aveda customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Algiers Discount Food Store
100
H
Hair Kingdom Beauty
69
S
Spur General Meyer
54
M
Metcalfe's Market
27
Metcalfe's Market
27
P
PCC Community Markets
16
PCC Community Markets
16
L
Ladies and Gentlemen Salon and Spa
15
More trends