Trends · data through July 2026

Breakfast Restaurants in Birmingham, AL

Iceflower tracks 52 stores from 9 breakfast restaurants chains in Birmingham, AL. IHOP grew fastest over the last year, ahead of Waffle House and First Watch.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. IHOP and Waffle House sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I IHOP logo IHOP ▲2 +9.4%
2 W Waffle House logo Waffle House - -1.0%
3 F First Watch logo First Watch ▼1 -14.5%
4 H Hamburger Heaven ▼1 -18.4%
  • Waffle House
  • IHOP
  • First Watch
  • Hamburger Heaven
  • Big Bad Breakfast
  • The Original Pancake House
  • The Toasted Yolk Cafe
  • Other tracked chains

Store footprint

Store map

52 tracked store locations in Birmingham, AL. The 7 largest tracked chains are highlighted.

  • Waffle House (35)
  • IHOP (3)
  • First Watch (3)
  • Hamburger Heaven (4)
  • Big Bad Breakfast (3)
  • The Original Pancake House (1)
  • The Toasted Yolk Cafe (1)
  • Other tracked chains

Top tracked chains by store count

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