Trends · data through July 2026

Food & Drink trends in Wakefield and Castleford

Iceflower tracks 324 stores from 258 food & drink chains in Wakefield and Castleford. Costa Express grew fastest over the last year, ahead of Starbucks and KFC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
258
Tracked stores
324
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costa Express and Starbucks sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Costa Express logo Costa Express - +17.4%
2 S Starbucks logo Starbucks ▲2 +3.0%
3 K KFC logo KFC - +1.1%
4 C Costa Coffee logo Costa Coffee - -2.3%
5 G Greggs logo Greggs - -3.3%
6 M McDonald's logo McDonald's - -15.3%
7 T The Red Lion - -17.0%
8 S Subway logo Subway - -29.5%
9 B Burger King logo Burger King ▼2 -45.7%

Store footprint

Store map

324 tracked store locations in Wakefield and Castleford, colored by category.

Top tracked chains by store count

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