Growth
WatchHouse against its category
The biggest tracked UK cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks WatchHouse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pret A Manger
|
+4.1% |
| 2 | T Tesco Café | -12.2% |
| 3 |
M
Morrisons Cafe
|
+19.9% |
| 4 |
T
Tesco Cafe
|
-24.1% |
| 5 | C Costa Ryde Tesco | -34.9% |
| 6 |
C
Chaiiwala
|
- |
| 7 | T The Crown | -2.2% |
| 8 |
F
Fortnum & Mason
|
-1.7% |
| 9 |
A
Asda Cafe
|
-6.5% |
| 10 |
S
Sainsbury's Cafe
|
+3.5% |
| 29 |
W
WatchHouse
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked WatchHouse locations across 2 of the UK's 12 regions and nations.
Tracked stores by region
- London 12
- South West 1
Customer overlap
Who shops at WatchHouse
Tracked chains WatchHouse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Trainline
100
Trainline
100
U
Unified Europe Ltd.
66
B
British Airways FC
58
B
British Airways
46
British Airways
46
F
Forest
38
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