Growth
The Mill against its category
The biggest tracked UK coffee shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
|
-8.3% |
| 2 |
S
|
+13.6% |
| 3 |
C
|
-4.0% |
| 4 | T Tesco Café | -3.5% |
| 5 |
C
|
-4.0% |
| 6 |
T
|
-7.6% |
| 7 | C Coffee#1 | -4.6% |
| 8 | C Caffè Concerto | -7.7% |
| 9 |
N
|
-7.5% |
| 10 |
B
|
- |
| 12 | T The Mill | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked The Mill locations across 10 of the UK's 12 regions and nations.
Tracked stores by region
- South East 3
- Yorkshire and The Humber 3
- East Midlands 2
- East of England 2
- North West 2
- Wales 2
- North East 1
- Northern Ireland 1
- South West 1
- West Midlands 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends