Chain · United Kingdom · data through July 2026

T The Hole in the Wall

Iceflower tracks 13 The Hole in the Wall stores across 8 of the UK's 12 regions and nations.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
13
Regions
8
Category
Pub

Growth

The Hole in the Wall against its category

The biggest tracked UK pubs chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Hole in the Wall's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Sovereigns -
2 T The Red Lion +2.7%
3 B Brewers Fayre logo Brewers Fayre -22.3%
4 E Epworth House -
5 O O'Neill's logo O'Neill's +6.4%
6 W Wetherspoon logo Wetherspoon -0.5%
7 T The Royal Oak +10.1%
8 Y YO! Waltham Abbey Tesco Kiosk -8.4%
9 T The Crown -4.5%
10 T The Ship Inn -2.3%

Share of tracked category spend, indexed

100 80.5 2024 Q1 2025 Q4

Store footprint

Store map

13 tracked The Hole in the Wall locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • South West 4
  • Northern Ireland 2
  • South East 2
  • East of England 1
  • London 1
  • Wales 1
  • West Midlands 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at The Hole in the Wall

Tracked chains The Hole in the Wall customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

T The Salopian Bar logo The Salopian Bar 100
S SPAR logo SPAR 2

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