Growth
Longdan against its category
The biggest tracked UK Asian supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Longdan's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
High Street Post Office
|
-11.3% |
| 2 |
P
Post Office-High Street
|
+3.3% |
| 3 | A Asia Supermarket | - |
| 4 |
O
Oseyo
|
+2.1% |
| 5 |
S
Seoul Plaza
|
+19.0% |
| 6 | L Loon Fung | - |
| 7 |
L
Longdan
|
-12.8% |
| 8 | F Foodasia Supermarket | -33.2% |
| 9 | L Loon Fung Stratford | -8.4% |
| 10 | T Tian Tian Market | -9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Longdan locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 6
- South East 4
- East of England 2
Customer overlap
Who shops at Longdan
Tracked chains Longdan customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Extra
100
Tesco Extra
100
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