Growth
Lakeland against its category
The biggest tracked UK kitchen & cookware chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lakeland's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+7.2% |
| 2 |
L
|
-12.0% |
| 3 |
N
|
-7.0% |
| 4 |
L
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Lakeland locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South West 10
- South East 9
- East of England 5
- North West 5
- Scotland 5
- Yorkshire and The Humber 5
- East Midlands 3
- West Midlands 3
- London 2
- Northern Ireland 2
- North East 1
- Wales 1
Customer overlap
Who shops at Lakeland
Tracked chains Lakeland customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends