Growth
Fitness First against its category
The biggest tracked UK gym chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fitness First's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Total Fitness
|
+13.2% |
| 2 |
D
David Lloyd Clubs
|
+4.1% |
| 3 |
D
David Lloyd
|
-9.2% |
| 4 | C Crow Wood Leisure | -35.7% |
| 5 | V Village Gym | -0.0% |
| 6 |
T
Third Space
|
-42.3% |
| 7 |
D
Dereham Leisure Centre
|
+18.6% |
| 8 |
T
The Gym Group
|
+8.3% |
| 9 | E Eden Hall Spa | - |
| 10 | P Park Plaza Hotels & Resorts | +14.1% |
| 77 |
F
Fitness First
|
-67.4% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Fitness First locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- North West 9
- South West 4
- East of England 3
- East Midlands 2
- London 2
- Yorkshire and The Humber 2
- Northern Ireland 1
- West Midlands 1
Customer overlap
Who shops at Fitness First
Tracked chains Fitness First customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tesco Car Wash
100
More trends