Essentials UK: 13 Stores, Sales Trends & Growth 2026

E Essentials

Iceflower tracks 13 Essentials stores across 6 of the UK's 12 regions and nations. It ranks #7 of 9 tracked UK airport shops & travel retail chains by card spend. Its share of tracked category spend moved -15.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

Essentials against its category

The biggest tracked UK airport shops & travel retail chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Essentials's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	W World Duty Free	-
2	A Aelia Duty Free	-23.5%
3	D Duty Free	-78.1%
4	D DFS	+6.6%
5	I iStore	-7.1%
6	I InMotion	-12.5%
7	E Essentials	-15.4%
8	W Wings	-
9	G Good 2 Go	+11.6%

Share of tracked category spend, indexed

Store footprint

Store map

13 tracked Essentials locations across 6 of the UK's 12 regions and nations.

Tracked stores by region

London 5
South East 3
North West 2
East Midlands 1
West Midlands 1
Yorkshire and The Humber 1

Customer overlap

Who shops at Essentials

Tracked chains Essentials customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.