Growth
Essentials against its category
The biggest tracked UK flower shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Essentials's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | T The Arty Card Company | - |
| 2 | M Moto Rugby | -23.8% |
| 3 | R Route 66 | -27.0% |
| 4 | F Flowers Bromley Common | +4.6% |
| 5 | P PreservedFlora | -9.7% |
| 6 | C Country Baskets | -35.4% |
| 7 | B Brewery Flowers | -23.6% |
| 8 | P Paddock Wood Cards | -36.0% |
| 9 | H Hunters | -4.5% |
| 10 | G Gift Box London | -41.5% |
| 14 | E Essentials | -69.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Essentials locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- London 5
- North West 2
- East Midlands 1
- South East 1
- West Midlands 1
- Yorkshire and The Humber 1
Customer overlap
Who shops at Essentials
Tracked chains Essentials customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Selfridges
29
Selfridges
29
More trends