Growth
EE against its category
The biggest tracked UK wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks EE's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco Mobile
|
-0.4% |
| 2 |
O
O2
|
- |
| 3 |
E
EE
|
- |
| 4 | T Tesco Mobile HQs | - |
| 5 |
T
Three UK
|
- |
| 6 |
V
Vodafone
|
-28.0% |
| 7 |
S
Salt
|
+17.7% |
| 8 | P Phone Bazaar | - |
| 9 |
T
T-Mobile
|
- |
| 10 | A Alexandra Convenience Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked EE locations across 9 of the UK's 12 regions and nations.
Tracked stores by region
- London 11
- East of England 7
- Scotland 4
- West Midlands 4
- Yorkshire and The Humber 4
- North West 2
- East Midlands 1
- Northern Ireland 1
- South West 1
- Other 1
Customer overlap
Who shops at EE
Tracked chains EE customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Glasgo Cabs
100
Glasgo Cabs
100
C
Costco Online Uk Ltd.
18
More trends