Growth
O2 against its category
The biggest tracked UK wireless carriers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks O2's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Tesco Mobile
|
-0.4% |
| 2 |
O
O2
|
- |
| 3 |
E
EE
|
- |
| 4 | T Tesco Mobile HQs | - |
| 5 |
T
Three UK
|
- |
| 6 |
V
Vodafone
|
-28.0% |
| 7 |
S
Salt
|
+17.7% |
| 8 | P Phone Bazaar | - |
| 9 |
T
T-Mobile
|
- |
| 10 | A Alexandra Convenience Store | - |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked O2 locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- Wales 10
- North West 7
- Northern Ireland 7
- London 6
- South East 6
- South West 6
- Scotland 5
- Yorkshire and The Humber 5
- North East 4
- East of England 3
- East Midlands 2
- West Midlands 2
Customer overlap
Who shops at O2
Tracked chains O2 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends