Trends · data through September 2026

Wireless Carriers in the United Kingdom

Iceflower tracks 341 stores from 10 wireless carriers in the United Kingdom. Salt grew fastest over the last year, ahead of Tesco Mobile and Vodafone.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
341
Consumer panel
130M+

Growth ranking

Fastest-growing tracked wireless carriers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Salt logo Salt - +17.7%
2 T Tesco Mobile logo Tesco Mobile - -0.4%
3 V Vodafone logo Vodafone - -28.0%

Store footprint

Store map

341 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Tesco Mobile (199)
  • O2 (63)
  • EE (36)
  • Tesco Mobile HQs (1)
  • Three UK (27)
  • Vodafone (6)
  • Salt (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco Mobile logo Tesco Mobile 199
  • 2 O O2 logo O2 63
  • 3 E EE logo EE 36
  • 4 T Three UK logo Three UK 27
  • 5 V Vodafone logo Vodafone 6
  • 6 S Salt logo Salt 6
  • 7 T Tesco Mobile HQs 1
  • 8 P Phone Bazaar 1
  • 9 T T-Mobile logo T-Mobile 1
  • 10 A Alexandra Convenience Store 1

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